Linguistics

The Global Market….. This is not a buzzword but the reality of the multi-national company. To succeed you need to communicate effectively and with assurance that what you say is interpreted correctly.

The linguistics process is no more critical than in the healthcare industry where there is a need for safe medication practices in your marketed countries. This part of the process ensures that professionals, globally, will interpret your brand name without confusion to existing products in their respective countries.

Intasol Group goes through an intensive process to ensure that all names are tested where there is a need for safe medication/brand confusion so that your brand name communicates its intended message.

Your new name needs to address the subtly and sensitive issues in all countries of business. Through our alliance partner network, Intasol has access to over 3,000 translators to screen names globally.